Comments on: Targeted Direct Mail, Postcards, Flyers in Political Campaigns http://www.killercampaigning.com/targeted-direct-mail-postcards-flyers-in-political-campaigns/ Secrets for Winning Your Political Campaign, Tips & Tricks to Win Local Elections, Raise Money, Recruit Volunteers & Get Votes! Sat, 04 Feb 2012 18:31:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Schulte http://www.killercampaigning.com/targeted-direct-mail-postcards-flyers-in-political-campaigns/comment-page-1/#comment-3980 John Schulte Wed, 24 Feb 2010 04:59:40 +0000 http://www.killercampaigning.com/?p=1069#comment-3980 If you're going to use direct mail for a campaign, make use you don't rush it. You really need to plan ahead to get some good direct mail postcards or whatever medium you use. Rushed direct mail wastes money, and can turn people off. The worst is template postcards that are not modified to your own message. A couple good publications for helping use direct mail effectively are: Inside Direct Mail: http://www.nmoa.org/catalog/insidedirectmail.htm Who’s Mailing What: http://www.nmoa.org/catalog/whosmailingwhat.htm If you’re going to use direct mail for a campaign, make use you don’t rush it. You really need to plan ahead to get some good direct mail postcards or whatever medium you use. Rushed direct mail wastes money, and can turn people off.

The worst is template postcards that are not modified to your own message.

A couple good publications for helping use direct mail effectively are:

Inside Direct Mail: http://www.nmoa.org/catalog/insidedirectmail.htm

Who’s Mailing What: http://www.nmoa.org/catalog/whosmailingwhat.htm

]]> By: Javier http://www.killercampaigning.com/targeted-direct-mail-postcards-flyers-in-political-campaigns/comment-page-1/#comment-3362 Javier Sun, 07 Feb 2010 20:37:17 +0000 http://www.killercampaigning.com/?p=1069#comment-3362 Nice example of applied data mining. I wonder if you would use any other tool apart from Excel. It seems there are plenty of data mining, data visualization or business intelligence packages that you could use to do the segmentation of your voters and personalization of your campaign. Nice example of applied data mining. I wonder if you would use any other tool apart from Excel. It seems there are plenty of data mining, data visualization or business intelligence packages that you could use to do the segmentation of your voters and personalization of your campaign.

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