Once you’ve launched your own political campaign candidate website, it’s very important that you have the ability to track visitors to the site and analyze traffic trends. By watching your site traffic statistics, you’ll be able to see exactly where your visitors are being referred from, which pages they spend the most time on, and [...]
Yesterday we focused on Google AdWords advertising for political campaigns, which is more suited for medium to large local elections. Today, I’d like to talk about another form of online advertising that can be much more effective for candidates in smaller local elections: advertising with Facebook ads. While Google AdWords allows you to specify what [...]
While it’s not the best thing to spend your political campaign money on if you have a limited budget or are running in a very small race, Google AdWords can be a good advertising option if you’re a candidate in a medium-sized or large election. I’ll write a more in-depth post about how to optimize [...]
Mashable has a good post about a new social media platform for politicians called TownHall that you should check out if you get a chance. Looks like it could be a good tool to add to the arsenal for helping political campaign candidates engage in interact with their supporters. It’s part of a suite of [...]
It doesn’t have anything to do with local elections or political campaign strategy, but I wanted to toss up a quick link to a guest article that my wife Jessica and I wrote for the super-popular blogging website JohnChow.com. The article is entitled How Blogging Can Make Your Marriage Stronger, which is a topic that [...]
If you’re a first-time candidate running a local political campaign for office, then election night will inevitably be your biggest night of the year. And since all the hard work and dedication you put into your campaign hinges on the local election results, it’s vital that you know exactly where to look to get the [...]
If you’ve ever considered running for local office, then following election news from across the country is one of the best things you can do to learn how to run a good political campaign. Watching the successes and failures of other candidates is a great way to formulate your own winning campaign plan, and after [...]