There are many different options when it comes to political campaign advertising, and newspaper ads are probably among the least effective ways to spend your money–especially in higher-profile races. It’s true that the average newspaper reader is more likely to vote than someone who doesn’t keep up with the news, which makes political campaign print [...]
Matt in Utah sends this week’s election question for Killer Campaigning: When candidates in a local elections are designing yard signs, brochures, billboards and etcetera, should they create a unique political campaign logo that everyone will recognize? I am thinking of candidates for higher office, like presidential, senatorial and governors, who have their own campaign [...]
What would professional politicians do without campaign consultants? Political campaign consulting is a lucrative business, especially if you can get on board with winning candidates who have lofty ambitions and fundraising skills. There are political consulting firms that rake in millions of dollars a year, and more during busy election cycles. While a lot of [...]
Gary, a candidate who is running a political campaign for local office in North Carolina, sends Killer Campaigning this question: Hi Phil, my name is Gary B. and I am a political candidate in a local election in a small city in North Carolina. This is my first time running a political campaign of my [...]
One of the things I love about political campaigns and elections is that the lessons they teach can help us perform better in almost every career, niche and situation. Psychology, statistics, advertising, technology, interpersonal communication; studying the dynamics and data from political campaigns can help us better understand all of these subjects and many more. [...]
Clayton in Oregon sends Killer Campaigning this question: Hi, I am going to be a first-time political candidate for local office and everyone tells me that I should attend all of the meetings of the office I am running for, they say that if I sit in the audience that I will learn the duties [...]
While U.S. House candidates are particularly well aware of the benefits of running a continuous campaign for reelection, local political candidates and office holders could stand to do a bit more off-year campaigning themselves. You deserve a little rest after winning a hard-fought local political race, but don’t take the whole time-off-your-feet thing too seriously. [...]