Killer Campaigning: Political Campaign & Election StrategyThere are many different options when it comes to political campaign advertising, and newspaper ads are probably among the least effective ways to spend your money–especially in higher-profile races.
It’s true that the average newspaper reader is more likely to vote than someone who doesn’t keep up with the news, which makes political campaign print ads [...]
Matt in Utah sends this week’s election question for Killer Campaigning:
When candidates in a local elections are designing yard signs, brochures, billboards and etcetera, should they create a unique political campaign logo that everyone will recognize? I am thinking of candidates for higher office, like presidential, senatorial and governors, who have their own campaign logos [...]
What would professional politicians do without campaign consultants? Political campaign consulting is a lucrative business, especially if you can get on board with winning candidates who have lofty ambitions and fundraising skills. There are political consulting firms that rake in millions of dollars a year, and more during busy election cycles. While a lot of [...]
Gary, a candidate who is running a political campaign for local office in North Carolina, sends Killer Campaigning this question:
Hi Phil, my name is Gary B. and I am a political candidate in a local election in a small city in North Carolina. This is my first time running a political campaign of my own, [...]
One of the things I love about political campaigns and elections is that the lessons they teach can help us perform better in almost every career, niche and situation. Psychology, statistics, advertising, technology, interpersonal communication; studying the dynamics and data from political campaigns can help us better understand all of these subjects and many more.
Political [...]
Clayton in Oregon sends Killer Campaigning this question:
Hi, I am going to be a first-time political candidate for local office and everyone tells me that I should attend all of the meetings of the office I am running for, they say that if I sit in the audience that I will learn the duties better.
Personally [...]
While U.S. House candidates are particularly well aware of the benefits of running a continuous campaign for reelection, local political candidates and office holders could stand to do a bit more off-year campaigning themselves.
You deserve a little rest after winning a hard-fought local political race, but don’t take the whole time-off-your-feet thing too seriously. Being [...]
Not many new candidates think about when they should announce that they are running for office, but it’s much more important to your political campaign strategy than you might realize. Announcing your candidacy for a race too early could backfire, and announcing it too late could be just as damaging to your chances of winning [...]
Depending upon what state you live in, absentee voters–or early voters–could make up an increasingly large percentage of the vote in your particular political campaign race. In my home state of Ohio, the number of voters who cast their ballots early increases every year, thanks in part to legislation that now allows anyone to vote [...]
If you’re a new candidate who’s putting together your first political campaign for office, you’ll probably be amazed at how many arm-chair pundits offer you advice on how to best run your campaign.
You’ll hear from some people who swear that the best campaign tactic is to shake hands at the county fair; still others will [...]
