There’s an old saying that goes something like this: when you run for office is just as important as how you run for office. It’s a bit of advice that I happen to agree with; some simple historical voting research and analysis of current voter sentiment can give you a better chance at winning a [...]
Take a minute to go read a really good post on the J.M. Field Marketing Blog today about the similarities between well-run political campaigns and well-run strategic marketing campaigns. They do a great job of showing how successful political candidates can be in campaigning for office if they apply smart marketing techniques to their election [...]
Brian in Ohio sends Killer Campaigning a question about early & absentee voting that we should have answered a long time ago: “I love your stuff! Is there any way you could write something about absentee voting. I run campaigns and would love to get your insights (right now, a contested Court of Appeals race). [...]
Identifying the most effective campaign strategies to use in local elections is sometimes a crap shoot, since a lot of techniques are very difficult to research and assign a success level. Increasing voter turnout with phone calls is one of these tough-to-quantify tactics: while we know it works, there a lot of different ways to [...]
I don’t know if this article from The Guardian means that British Prime Minister Gordon Brown is turning things around in his (utterly awful) re-election campaign, but it does bring up a good point: there are plenty of examples of political candidates being far behind in the polls and coming back to catch up with [...]
Dave in Tennessee has a great question for Killer Campaigning about whether or not political campaign candidates should fill out election endorsement surveys & questionnaires even if a group is sure to support their opponents: “Thank you so much for the incredible mass of information you provide on the site. It’s been quite helpful. I’ve [...]
Here are some great political campaign strategy links from around the web this week: How to Take Your Political Campaign Video Viral–Bruce Dietzen’s Blog Political Marketing on the Internet in the Hudson Valley–90 Miles North Do You Have What it Takes to be a Guerilla-Style Campaign Manager?–Anti-Pinoy The Craziest Political Campaign Ads from Across the [...]