Killer Campaigning: Political Campaign & Election Strategy

Matt in Utah sends this week’s election question for Killer Campaigning:
When candidates in a local elections are designing yard signs, brochures, billboards and etcetera, should they create a unique political campaign logo that everyone will recognize?  I am thinking of candidates for higher office, like presidential, senatorial and governors, who have their own campaign logos [...]

Here’s a quick question for Killer Campaigning from Sarah in Arizona:
I’m a local political candidate who is running a campaign for office in a medium-sized town in Arizona.  I have a campaign website that I would like people to visit, do you think that I should put my website address on my lawn signs?  Thank [...]

I’ll be honest with you: I’m not a huge fan of spending money on billboard space in local political campaigns (or campaigns for higher office, either).  While I’ve seen them used effectively in a few campaigns, they are quite often nothing more than a very visible waste of money.
Here’s the problem: a lot of shoo-in [...]

Political campaign yard signs are the cornerstone of many local elections for office, and candidates often devote a large chunk of their campaign budgets toward purchasing them. Although Killer Campaigning has cautioned in the past against relying to much on yard signs, they are a resource that every candidate needs to have in some [...]

This week on Killer Campaigning, we’re going to take a quick look at some of the political campaign sign designs and advertising materials from the 1964 presidential election.  Candidates included Lyndon B. Johnson, Hubert Humphrey, Barry Goldwater, William E. Miller, and Nelson Rockefeller.
Every week, Killer Campaigning posts campaign signs from past presidential political campaigns.  Next [...]

Political campaign yard sign designs are one of our favorite topics here on Killer Campaigning.  Although you’ve heard us question the usefulness of campaign signs in local campaigns, presidential campaign signs make for fun collectibles and trivia for political campaign junkies, and it can be amusing to look back at how sign designs have evolved [...]

Here’s a question that we recently received from a Killer Campaigning reader:
About how many yard signs should I order for my political race?  I will be on the ballot next year and the district has about 20,000 voters in it.  I want to make sure that I order enough yard signs, but then again I [...]

You’ll hear me say this many times on Killer Campaigning: in political campaigning, yard signs are vastly overrated.
For a campaign manager, few elements waste more time and energy than yard signs.  Most new candidates (and even some seasoned ones) seem to think that yard signs are far more important than they really are.
And many supporters, [...]