Take a minute to go read a really good post on the J.M. Field Marketing Blog today about the similarities between well-run political campaigns and well-run strategic marketing campaigns. They do a great job of showing how successful political candidates can be in campaigning for office if they apply smart marketing techniques to their election [...]
When you’re a candidate in a local political campaign, the election date is seared in your mind; it represents the culmination of months of tireless work, the day when voters will finally be able to go to the polls and cast their ballots for or against your candidacy. When you’re that invested in election day [...]
The local election issues that you choose to focus on as a candidate are an important part of the planning process for your political campaign. Regardless of the size of your city or district, researching and prioritizing the issues that are important to voters can help you create an effective, laser-focused campaign message. When figuring [...]