For Killer Campaigning fans in the Cleveland area, I’ll be speaking to the Society of Professional Journalists Regional Conference this Saturday, April 10 at the Downtown Cleveland Marriott Key Center Hotel. The conference opens at 8 AM and runs until 5 PM, and will feature lots of great presentations from authorities in the journalism and [...]
We’ve covered the topic of earned media in local elections before on Killer Campaigning, and I’d like to focus more on what kind of expectations you should have for election coverage if you’re a candidate in a smaller, local political campaign. The unfortunate truth is that most candidates in local political campaigns are only going [...]
If you’ve ever considered running for local office, then following election news from across the country is one of the best things you can do to learn how to run a good political campaign. Watching the successes and failures of other candidates is a great way to formulate your own winning campaign plan, and after [...]
Here’s a quick and effective political campaign idea that I’ve used in my own runs for local office: the monthly press release to local newspapers and media. Most local candidates in smaller races don’t start campaigning until the last month of election season. Many of them end up winning their race, of course, but it’s [...]
We recently focused on using earned media to bring attention to your political campaign without spending money, and writing a political campaign press release (and distributing it to the right newspapers and media outlets) is the first step in the process. Political campaign press releases, if done the right way, make it easy for reporters, [...]
While the average person might blanch at being featured in the newspapers or on the local news station, political campaigns often burn the midnight oil trying to orchestrate newsworthy events that will get the media to pay attention to their candidate. All publicity isn’t created equal for political candidates; damaging news stories have sunk many [...]
For political campaign junkies like myself, the kickoff of election season is much like the Superbowl for sports fans. While there’s no shortage of political stories and commentaries throughout the year, actual political campaign news–analysis of the tactics, strategies and science of campaigning–is tough to find until election season hits. I enjoy reading political punditry [...]