Let’s focus on what I think is one of the most useless things that a local political candidate can spend money on during election season: political campaign trinkets. Just to be clear, I consider any kind of novelty item that you print your name on and give to voters for free to be a political [...]
Regardless of where you live, odds are that you’ve gotten some sort of professionally printed paper on your door from a local political campaign candidate asking for your vote. Depending on which part of the country you hang your hat, however, you might call those printed campaign papers any number of things: fliers, door cards, [...]
Political campaign yard signs are the cornerstone of many local elections for office, and candidates often devote a large chunk of their campaign budgets toward purchasing them. Although Killer Campaigning has cautioned in the past against relying to much on yard signs, they are a resource that every candidate needs to have in some degree [...]
If you’ve never been a candidate for public office before, you’ll likely be surprised at just how many political campaign materials that you’ll need to buy over the course of the election season. Even in small local races, the amount of campaign funds you’ll end up spending on pens, paper, printing, office supplies, signs and [...]
There are plenty of political campaign books out there that offer information from experienced managers and consultants on how to win races on all levels. Whether you’re a candidate for your local school board or for Congress, there are a dozen different texts that you can order online or buy in a bookstore that promise [...]
Here’s a question that we recently received from a Killer Campaigning reader: About how many yard signs should I order for my political race? I will be on the ballot next year and the district has about 20,000 voters in it. I want to make sure that I order enough yard signs, but then again [...]
You’ll hear me say this many times on Killer Campaigning: in political campaigning, yard signs are vastly overrated. For a campaign manager, few elements waste more time and energy than yard signs. Most new candidates (and even some seasoned ones) seem to think that yard signs are far more important than they really are. And [...]