While it’s not the best thing to spend your political campaign money on if you have a limited budget or are running in a very small race, Google AdWords can be a good advertising option if you’re a candidate in a medium-sized or large election. I’ll write a more in-depth post about how to optimize [...]
The company that manufactures the food product Marmite is suing the British National Party . . . because the political group used a picture of a jar of Marmite in some of their campaign advertisements without permission from the company. According to The IP Factor: “For readers who were deprived of a British or South [...]
When you’re a candidate in a local political campaign, the election date is seared in your mind; it represents the culmination of months of tireless work, the day when voters will finally be able to go to the polls and cast their ballots for or against your candidacy. When you’re that invested in election day [...]
We’ve covered the topic of earned media in local elections before on Killer Campaigning, and I’d like to focus more on what kind of expectations you should have for election coverage if you’re a candidate in a smaller, local political campaign. The unfortunate truth is that most candidates in local political campaigns are only going [...]
Most candidates who are running in smaller local elections simply aren’t going to have the budget to buy professional political campaign television commercials . . . nor would it be a smart purchase if they could afford it in the first place. If you’re a city council or mayoral candidate, then most cable, satellite or [...]