Squidoo for Political Campaign & Election Websites
We’ve talked before about how to practice effective search engine optimization to get your political campaign candidate website ranking for local search terms. One of the most important steps in getting your election website indexed by major search engines like Google, Yahoo and Bing–and getting it to rank for local search terms–is by building links back to your new site.
One of the best free resources for building links back to your political campaign website is called Squidoo. By simply registering for a free account, Squidoo allows you to create unique web pages–or “lenses”–about any topic you want. These lenses also allow you to create links pointing to other external websites.
Squidoo lenses are very easy to set up and publish, but you should put plenty of thought into what the lens will be about and to make sure that it provides factual, useful information about the subject. I suggest that you make your first lense about the city, county or district you are running in.
Take, for example, the Squidoo lens that I recently published about Amherst, Ohio, where I am a city councilman at-large. I made sure that the lens was packed with lots of relevant, factual information about the City of Amherst and its demographics. I also included other easy-to-add Squidoo modules like a guest book and an imported RSS feed of the latest blog posts from my candidate website.
But here’s the most important part of the Squidoo lens when it comes to SEO: the relevant external links. I included several relevant links to Amherst-related websites that visitors might find useful–like the local library and police department–but I also made sure to link back to my political campaign website, as well.
This link back to my website will help it gain more authority in the search engines, and over time it will help my site rank higher for Amherst Ohio related keyword searches.
If you’ve recently launched a political campaign candidate website and want to get it ranking in the search engines for terms that have to do with your candidacy and district, then creating a Squidoo page should be the next thing on your agenda.
Related Political Campaign & Local Election Strategies: