Political Campaigns & Elections: the Highs, the Lows, the Underwear?

For candidates and staff, political campaigns can be a roller-coaster ride of highs and lows.  Mark Pack, the Head of Digital at Mandate Communications, published an entertaining post on his blog recently that lists a few of the ups and downs he has experienced on the campaign trail this election season.  His least favorite moment had to do with the media coverage of a politician”s wife and her choice of underwear:

“On a more political level, the low point reading the Daily Mail story about the underwear choices of the wife of a party leader (since pulled from their website). Is that really what some in the newspaper industry want to reduce our elections to?”

Related Political Campaign & Local Election Strategies:

1. Earned Media vs. Paid Media in Political Campaigns
2. Online Political Campaigns: The Internet & Local Elections
3. Political Campaigns & Local Elections: Become an Expert in Any Field
4. Personal Touches in Local Elections & Political Campaigns
5. Local Election Coverage: Media & Your Political Campaign