Political Campaign Yard Sign Post on CandidateSigns.com
If you get a chance, head over to the CandidateSigns.com blog and check out a guest post by yours truly about using Google Maps to track political campaign yard sign locations.
I’ll let you read the whole post at CandidateSigns, but here’s the gist of it: I used Google Maps to create a cool bird’s-eye view of every yard sign location in my city council race this year, and it works great.
You can take a look at the map I created right here. Works great for visualizing where all of your campaign yard signs are located, which areas to focus on, and where to go and pick them all up again on election night.
We’re going to dedicate several posts to the subject of yard signs in the future here on Killer Campaigning, but all of them will likely revolve around a simple concept: yard signs are necessary for a winning campaign, but are very overrated.
Political candidates usually focus way too much time, energy and money on yard signs that could be spent on other, more effective strategies. Yard signs are good for two things: to encourage your supporters and intimidate your opponents.
The old campaign saying “signs don’t vote” hits it right on the nose. Spending all of your campaign funds to put out twice as many yard signs as your opponent is a great way to lose an election.
By the way, the CandidateSigns.com blog looks like a great blog to follow for anyone interested in campaign advice. I’ve subscribed to their feed and encourage everyone else to do the same.
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