One of the most often overlooked–and under-utilized–political campaign tools are candidate business cards. When you’re running for office in a local election, you’re bound to meet voters in places that you might not expect to . . . and at times when you don’t have your campaign fliers or [...] Continue Reading…
By Bruce Dietzen
Volunteers are the lifeblood of your campaign. Unfortunately, there’s no magic formula for tripling the number of supporters willing to knock on doors or make calls. I wish there were.
But there is an easy way to triple the number of people willing to spread the [...] Continue Reading…
Take a minute to go read a really good post on the J.M. Field Marketing Blog today about the similarities between well-run political campaigns and well-run strategic marketing campaigns. They do a great job of showing how successful political candidates can be in campaigning for office if they apply [...] Continue Reading…
One of my 2-year-old daughter Sophie’s favorite movies is Ratatouille, a really well-written cartoon about a rat named Remy who has an unusual gift for cooking fine cuisine. A character in the movie, Chef Gusteau, has a catch phrase that encapsulates his kitchen philosophy: “Anyone Can Cook.”
So, what does [...] Continue Reading…
For a blog like Killer Campaigning that focuses on political campaign strategy, this is great news: the Associated Press reports today that a record number of candidates are running for congress this year. More than 2,300 people are running for seats in the U.S. House of Representatives and the [...] Continue Reading…
Hold on to your hats, people: in a recent speech, George Mason University economics professor Thomas Stratmann claimed that “money is important in politics.”
All kidding aside, Stratman’s research does give us some interesting, concrete figures on just how much your your chances of winning an election increase if more [...] Continue Reading…
Shaun Dakin has the word on some brand-spanking-new political campaign technology being used by the Carly Fiorina campaign in California that uses SMS/text messaging to make it easy for volunteers to do phone banking from their own homes.
The process is a little confusing at first, but here’s a rundown: [...] Continue Reading…