Facebook as a Tool for Political Campaign Candidates
If you’re a political candidate who is running for office in a local election, then you won’t want to miss a great article published on Inside Facebook today about how mayoral candidates are using Facebook to augment their campaigning efforts.
Facebook is quickly becoming an important part of political campaigns around the world, and the social media giant it isn’t just helping candidates in large statewide and national elections. Facebook can be a very valuable tool for local election candidates as well, as we’ve highlighted here on Killer Campaigning many times.
Check out the contrasts that Inside Facebook draws between mayoral candidates who only use their Facebook pages as “broadcasting” platforms to spread the word about events, as compared to other candidates who are more active in using it for a wider variety of functions.
Regardless of whether you’re an incumbent office holder or a new political candidate whose name is going to appear on the ballot for the first time, you’re missing out on a great campaign tool if you haven’t signed up for Facebook yet. While campaigns can win without using Facebook and other social media sites today, the time is quickly approaching when your candidacy will be at a severe disadvantage if you haven’t hopped on board.
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