Your Election Campaign and Analyzing Past Voter Results
Getting good, solid statistics from the last few election campaign results in the race you plan on running in lets you determine a lot of information that will help you win at the polls. With this information, you’ll be able to determine which precincts are favorable to candidates from your party regardless of the individual candidate’s strength.
Additionally, this valuable election campaign information will let you see which precincts are unfavorable to candidates in your party, where the swing voters are located, and which have an issue that might motivate voters at the polls on election day.
You can build on the base of voters who identify with you in your election campaign because your party affiliation, but you cannot presume on them. You will have to campaign to these people, but elections are won and lost by reaching the swing voters, the people who are up for grabs.
A successful candidate must take his election campaign to the swing voters. Once you have determined what your base vote will be, you can see how many swing voters you will need to win. The statistics will tell you where they are.
You have to go through the campaign statistics, precinct by precinct, and think to yourself, “I can get so many votes in this precinct, but not so many in this one, and I will lose by a lot of votes in the other one” and so forth. When you have done your precinct-by-precinct analysis, you will have a much better idea of how you can get that magic number of votes.
Visit Killer Campaigning to learn more about how to run a great election campaign.